Comparison: Using Images Made By AI In Content Vs Real Photos

When creating content you have the choice of including; graphics, photographs, or AI-generated images. Let’s compare using real photos versus using AI-generated images in your content.

Reasons AI Images Can Be Better Than Real Photos

There are several benefits to using AI to generate images for blog post images compared to traditional stock photos:

  • They can be cheaper: There are limits on the free stock images that are available, and some premium stock images can be expensive. Whereas AI-generated images can be less expensive than buying traditional stock photos.
  • Easier customization: AI-generated images can be customized to match the brand or style of the blog content, which can help with overall consistency and branding in a way photos can find tricky.
  • Originality: AI-generated images can be more original than traditional stock photos, as they’re not limited to pre-existing images. You don’t want to have the same images as your rivals!
  • Change the feeling of your content: Some AI-generated images can have a weird surreal feel to them. Depending on the content you’re creating that can be a good thing – such as alien stuff!
  • Scalability: AI-generated images can be easily produced at scale, which can be useful for bloggers who produce a large volume of article content. It’s a lot harder to rapidly find huge amounts of ideal real photos for articles. Quality beats quantity though!
  • Relevance: AI-generated images can be more relevant to the specific topic or theme of a blog post compared to real photos, as they can be rapidly tailored with a small prompt change to match the content perfectly.

Reasons Stock Photos Can Be Better Than AI-Made Images

There are several benefits to using traditional real stock photographs in blog post content compared to AI-generated images:

  • Quality: Stock photographs are often of high quality and have been professionally shot and edited by photographers.
  • Natural feeling: many AI-generated images they can have a surreal, almost unnatural feeling to them. Most stock images won’t give that you feeling (apart from the weird stock photos!).
  • Authenticity: Very similar to the previous point. Stock photographs can be more authentic than AI-generated images, as they always depict real-world situations and people.
  • Not sure what you want: If you don’t know exactly what you want then AI image generators aren’t much good! Whereas browsing stock image libraries can spark some discoveries without needing to know exactly what you want an image of.
  • Human creativity: Stock photographs can offer a wide range of creative options and styles, as they are taken by different photographers with different processes and ideas.
  • Large resolutions: Some online AI tools will only allow you to download the images you’ve generated at a smaller resolution. They may not look good in articles or as hero images. You will not have that problem with the majority of stock photographs.
  • Professionalism: Stock photographs are often shot by professional photographers and have a level of professionalism that may be lacking in AI-generated images.
  • Long-term legal compliance: Using stock photographs can ensure compliance with copyright and intellectual property laws, as they have been licensed for commercial use. With AI we don’t know how laws will change long-term. With photographs you know you’re content will stay legally safe.
  • Established reputation: Stock photograph websites have a long established reputation, many AI tools are still young in terms of wide-scale adoption.
Some AI made images feel unnatural

Conclusion – So Which Is Better?

Remember that the points made in this article are just one person’s opinion. It’s up to you to think specifically about your business and whether it’s best to use real photographs or AI images in your content, or perhaps a combination of both!

There are pros and cons of using images made by AI in content so it’s not necessarily a straight-forward decision for some businesses. Be clear on your decision, update company policy, and away you go!